Indianka.co
Indianka is an artist — tattooist, photographer, traveller. Her work is rooted in nature, femininity, the body. She came with a specific reference: a foreign artist with a similar profile and aesthetic.
The scope was clear: a tattoo and photography portfolio, a collaboration page, and a shop. My job was to design the page based on the references and a couple key visuals as well as to develop the page in Webflow.
- Client
Indianka.co
- Industry
Art, Photography, Tattoo
- Scope of work
Web Design, Webflow Development
Starting point and UX decisions
The original reference was built like an app — one page with no scroll and often missed crucial navigation features. Some other basic things were missing as well: an offering page, a footer with navigation, contact information, FAQ, CTA sections and a privacy policy.
I suggested a more standard structure based on sections which did not change the aesthetic but improved the legibility and user experience.
The site still feels like an artist's portfolio, but web design fundamentals are in place.
Gallery and project pages
Indianka's portfolio projects are extensive — she wanted to be able to add more than Webflow's native limit of 25 images for a single gallery.
I solved this with Finsweet CMS Combine, which merges multiple CMS lists into one gallery. Images load in a masonry layout via masonry.js — a natural fit for the varied aspect ratios of photographic work.
On individual project pages Finsweet CMS Slider enables the functionality of a "Other projects" carousel items are pulled dynamically from the CMS and displayed using native Webflow components.
Project tempaltes are flexible – allowing a choice between video or image as the page headers — depending on the nature of each piece of work. Its managed through conditional visibility controlled from the level of CMS.
Each project page also includes social sharing links created using Finsweets Social Share.
E-commerce on Webflow
The shop is built on native Webflow e-commerce. Indianka sells both digital and physical products — which required setting up shipping for both Poland and international delivery, with automatic cost calculation based on product dimensions and quantity. Webflow doesn't handle this out of the box — it needed a custom workaround.
I used Finsweet CMS Filter for category filtering and dynamic product sorting as well as Finsweet Accordion for the FAQ sections on shop and product pages.
Technical foundations & responsiveness
As with all my projects — the mobile version is the source of truth. Content is edited once. Search engines index the mobile version, so it needs to be complete and correctly structured.
Smooth scroll via Lenis — consistent with the rest of the animations, which are built around pace and fluidity rather than abrupt transitions.
Cookiebot for consent management, configured to GDPR requirements. Essential for any shop serving customers in the EU — and for a site that uses analytics and third-party media.
Working on something with similar scope?
I take on Webflow projects through agencies — get in touch and let's see if it's a fit.